Let's say you love your favorite artist's new single, and you can't wait to own a copy. So what do you do? You go online, find a "free" version on a peer-to-peer (P2P) file sharing website, and save it to your laptop. As you download it, you feel a twinge of guilt — not all that deep down, you know that what you've just done is not only illegal, but also ethically wrong. After all, you've just stolen from an artist you idolize to save yourself a buck (literally). You try to justify it by thinking, "I'm a starving college student, and he's loaded. He'll never miss the pennies I should have paid for this song." Right?

Wrong — that's just not how to play fair.